It's time.

The problem with marketing today is that anyone can get into it. There's no BAR for marketers that make you prove you actually know what you're doing. As a result, there's never a shortage of bone head ideas that send marketers like moths to the flame. Marketing isn't a science. It relies on solid info and lots of common sense. But yet meetings happen. Ideas are presented. And no one says anything. Why? It's time to call them out. Embrace the elephant in the room. It's stupid not to. Just because their marketing sucks doesn't means yours has to. Yes, it sucks telling the CMO of your company his idea is shit. But you know what sucks more? A shitty idea that won't die or a good idea that is dying because no one asked the right questions. We're smart people. Let's call it. #callinit

Monday, June 3, 2013

Don't be fooled. Vine is lame.


As if we don't have enough social media options to choose from and make marketers aghast with the ENDLESS POSSIBILITIES OF MAGICAL ENGAGEMENT, twitter introduces Vine. An app that allows you to loop 6 seconds of video to share with your minions of followers.


Seriously? 

Billed as twitter for video, it's essentially a .gif maker without the .gif. The stopwatch is starting now to time how quickly this gets into the heads of marketers who want in on this fun new system.

But let's be real. Twitter at least lets you skim through and find interesting posts. How can you skim video? And what possible content can be relevant to my life that can be told in a 6-second loop. 

Unless you're looking for pictures of people holding hands, puppies playing, and guys getting kicked in the junk, don't waste your time. (And that's not even mentioning the inevitable use of it for sexting - or whatever it would be called on this.)
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