"360 marketing is like peeing down your leg. Hot to you but not anyone else."
Every agency I've talked to has a slide that shows their take on 360 marketing. Usually, it's a series of circles that have various social media outlets written on them, pointing at the center, which is meant to represent the customer. But here's the dirty secret: 360 Marketing is a waste of time and money.
I'm not sure where this phenomenon started that got marketers thinking that they had to be everything to everyone, but I'll bet it started with an agency. The "one-stop-shop" (as they all boast to be) can now sell additional services because if you don't buy them, you're missing someone and you won't have true 360 marketing.
Who cares? All 360 marketing does is forces us to do things that don't make sense, that don't have a good ROI and waters down the punch. It's kind of like that girl in highschool that reinvents herself with each boyfriend - she's everything to everyone, but completely lost herself in the process.
Instead of trying to do it all, which you can't (budget, time) do yourself a favor: forget 360 marketing. Focus on the 10 degrees that matter.
You'll get better results, make more of an impact and what you do end up doing will be thought out and most likely executed much more thoughtfully than if you try to boil the ocean.
#callinit
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