It's time.
The problem with marketing today is that anyone can get into it. There's no BAR for marketers that make you prove you actually know what you're doing. As a result, there's never a shortage of bone head ideas that send marketers like moths to the flame. Marketing isn't a science. It relies on solid info and lots of common sense. But yet meetings happen. Ideas are presented. And no one says anything. Why? It's time to call them out. Embrace the elephant in the room. It's stupid not to. Just because their marketing sucks doesn't means yours has to. Yes, it sucks telling the CMO of your company his idea is shit. But you know what sucks more? A shitty idea that won't die or a good idea that is dying because no one asked the right questions. We're smart people. Let's call it. #callinit
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